naïve-mentality-celebrities-product-good-youre-brand-millions-advertising

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

0/5 (0)

Simon Spurr's Popular Quotes

0 Comments

Login to join the discussion