QuoteProject
We're never going to scare people into living more sustainably! We have to be able to demonstrate just how dynamic and aspirational such a world could be
Jonathon Porritt
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Interpretation

What this quote means

Inspiring people to adopt sustainable practices requires positivity and vision, not fear.

This quote emphasizes that fear tactics are ineffective in promoting sustainable living. Instead, it advocates for a more aspirational approach, highlighting the potential benefits and dynamic possibilities of a sustainable future. By showcasing the positive aspects of sustainable living, we can inspire others to embrace this lifestyle change willingly.

Themes

SustainabilityAspirationPositive ChangeEnvironmentFuture

In practice

Example use cases

In a presentation about environmental awareness, you could use this quote to inspire your audience.

More from Jonathon Porritt

The collapse of the world's banking system and the impending disaster of accelerating climate change are not separate phenomena. They are simply the most visible symptoms of a particular model of capitalism that will bring civilisation to its knees. But those symptoms will not get sorted unless and until we commit to a radical transformation of the way we create and distribute wealth in the world today
Jonathon PorrittRead
Any regeneration project that fails to put environmental and social benefits at its very heart is unlikely to achieve anything more than a very short-lived spasm of spurious prosperity
Jonathon PorrittRead
As more and more people wake up to the fact that further growth does not necessarily bring improvements in quality of life (and often exactly the opposite), sustainability is going to become one of the key characteristics with which places want to be associated.
Jonathon PorrittRead
...the core values that underpin sustainable development - interdependence, empathy, equity, personal responsibility and intergenerational justice - are the only foundation upon which any viable vision of a better world can possibly be constructed
Jonathon PorrittRead
The future will be green, or not at all
Jonathon PorrittRead

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