As more and more people wake up to the fact that further growth does not necessarily bring improvements in quality of life (and often exactly the opposite), sustainability is going to become one of the key characteristics with which places want to be associated.
Interpretation
The quote emphasizes that growth alone doesn't guarantee a better quality of life, highlighting the importance of sustainability.
Jonathon Porritt points out a critical insight regarding economic growth and its perceived benefits. He suggests that as awareness increases about the harmful effects of unchecked growth on quality of life, communities and places will prioritize sustainability as an essential aspect of their identity. This reflects a growing recognition that true progress should not only be measured by economic metrics but also by the well-being of individuals and the environment.
In practice
In a conference about urban development, to emphasize the importance of sustainable practices in city planning.
The collapse of the world's banking system and the impending disaster of accelerating climate change are not separate phenomena. They are simply the most visible symptoms of a particular model of capitalism that will bring civilisation to its knees. But those symptoms will not get sorted unless and until we commit to a radical transformation of the way we create and distribute wealth in the world today
We're never going to scare people into living more sustainably! We have to be able to demonstrate just how dynamic and aspirational such a world could be
Any regeneration project that fails to put environmental and social benefits at its very heart is unlikely to achieve anything more than a very short-lived spasm of spurious prosperity
...the core values that underpin sustainable development - interdependence, empathy, equity, personal responsibility and intergenerational justice - are the only foundation upon which any viable vision of a better world can possibly be constructed
The future will be green, or not at all
From my experience with wild apples, I can understand that there may be reason for a savage's preferring many kinds of food which the civilized man rejects. The former has the palate of an outdoor man. It takes a savage or wild taste to appreciate a wild fruit.
Then in October, Indian Summer, the air turned so soft, the sunlight so fragile, and each day's loveliness so poignantly doomed that even self-ignorance and restlessness felt like profound states of being, and he just wandered the empty beaches and misty headlands in a state of serene confusion and awe.
The facts of nature cannot in the long run be violated. Penetrating and seeping through everything like water, they will undermine any system that fails to take account of them, and sooner or later they will bring about its downfall. But an authority wise enough in its statesmanship to give sufficient free play to nature - of which spirit is a part - need fear no premature decline.
To such an extent does nature delight and abound in variety that among her trees there is not one plant to be found which is exactly like another; and not only among the plants, but among the boughs, the leaves and the fruits, you will not find one which is exactly similar to another.
Autumn is the mellower season, and what we lose in flowers we more than gain in fruits.
There is hardly a place on Earth where people do not log, pave, spray, drain, flood, graze, fish, plow, burn, drill, spill or dump. There is no life zone, with the possible exception of the deep ocean, that we are not degrading.
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