I think there is nothing that can replace your emotional response. The biggest mistakes I have ever made in my life are when people told me, "You really should produce this. It's a guaranteed hit." I would read the material and I would go, "I don't get it, but okay, I'll produce it." You're giving up that much of your life, your time with family and friends, to something that you're not really committed to - and they did not pan out the way everyone said they would, even though I worked just as hard.
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