The urgent finds you; you have to find the important. Importance is not fast. It is slow. It is not superficial. It is deep. And as a result, it's extremely powerful. When important matters go wrong, they undermine everything. When they go right, they sustain everything.
On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.
Interpretation
What this quote means
Information is both valuable and increasingly accessible, creating a tension between its cost and its availability.
This quote by Stewart Brand highlights the dual nature of information in the modern age. On one side, information is regarded as highly valuable, capable of transforming lives when properly utilized. Conversely, technological advancements reduce the cost of sharing information, leading to a push for free access. This creates a conflict where the inherent value of information competes with the growing trend toward its free dissemination.
Themes
In practice
Example use cases
During a lecture on the role of technology in society, this quote can illustrate the paradox of information sharing.
More from Stewart Brand
All quotes →Science is the only news. When you scan a news portal or magazine, all the human interest stuff is the same old he-said-she-said, the politics and economics the same cyclical dramas, the fashions a pathetic illusion of newness; even the technology is predictable if you know the science behind it. Human nature doesn't change much; science does, and the change accrues, altering the world irreversibly
A library doesn't need windows. A library is a window.
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