Focus on the moment, not the monsters that may or may not be up ahead.
Ryan HolidayRead
Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.
Interpretation
Virality relies on people's willingness to promote something using their social influence without compensation.
Ryan Holiday's quote emphasizes the nature of virality in the digital age, where content or ideas achieve widespread popularity through informal endorsements by individuals. This process hinges on social capital—the goodwill and influence that people possess within their networks—which they leverage to spread the word about a product, idea, or person without any monetary gain.
In practice
In a marketing seminar discussing the importance of social media, this quote can be used to highlight how organic sharing drives brand visibility.
Focus on the moment, not the monsters that may or may not be up ahead.
Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity.
The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn.
Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune - really anything, everything - to their advantage.
There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.
Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.
People have long feared that mechanization might cause mass unemployment. This never happened because, as old professions became obsolete, new professions evolved, and there was always something humans could do better than machines. Yet this is not a law of nature, and nothing guarantees it will continue to be like that in the future.
We live technologically, with man as the master of nature, man as the engineer, and let anyone who raises his voice against it stop using bridges not built by nature.... No electric light bulbs, no engines, no atomic energy, no calculating machines, no anaesthetics-back to the jungle.
If you look at our current technology level, something strange has to happen to civilisations, and I mean strange in a bad way. And it could be that there are a whole lot of dead, one-planet civilisations.
A new bubble will replace the old one. A new technology will come along to fix the messes we made with the last one. In a way, that is the story of the settling of the Americas, the supposedly inexhaustible frontier to which Europeans escaped.
To me programming is more than an important practical art. It is also a gigantic undertaking in the foundations of knowledge.
The Internet offers endangered languages a chance to have a public voice in a way that would not have been possible before.
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