Technology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on.
Interpretation
The quote critiques the trend in technology towards ownership rather than sharing, highlighting the cycle of consumerism it creates.
Douglas Rushkoff's quote emphasizes the shift in technology from collaborative sharing to individual ownership. This trend benefits companies that produce increasingly complex and resource-heavy software and hardware, which in turn compels consumers to continuously upgrade their devices and systems, perpetuating a cycle of consumption and dependency on technology.
In practice
In a discussion about the latest tech trends at a conference, one might say, 'As Douglas Rushkoff points out, technology has moved away from sharing and toward ownership.'
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
It is dangerously destabilizing to have half the world on the cutting edge of technology while the other half struggles on the bare edge of survival.
Our growing ability to eliminate the slow-moving aspects of entertainment and go hopping from one peak to another is not without cost. Stand-up comics, movie-makers and others who earn their living entertaining no longer "waste" time with setups and plot development, lest we reach for the remote and click them off our screen. The result is a loss of subtlety, anticipation and nuance and, in the process, a coarsening of our discourse.
The Internet offers opportunities that are more unique than ever before. With TV, I know I'm making 22 minutes; I know there's a commercial in the middle. With the Internet, no one knows anything. No rules.
Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.
With 'The Social Network,' I got into it at first because frankly I thought there was a cool courtroom drama to be had with the intellectual properties. And then what further drew me in was that the most extraordinary social networking device ever created was created by the world's most antisocial person. I liked that story.
With the development of the Internet...we are in the middle of the most transforming technological event since the capture of fire. I used to think that it was just the biggest thing since Gutenberg, but now I think you have to go back farther.
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