If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really are, not on what they pretend to be. Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure.
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from … - Joseph Sugarman
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from …
- Joseph Sugarman
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. - Joseph Sugarman
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.
You must become an expert on a product, service or anything you write about to really be effective. - Joseph Sugarman
You must become an expert on a product, service or anything you write about to really be effective.
What you focus on expands. - Joseph Sugarman
What you focus on expands.
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide. - Joseph Sugarman
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do t… - Joseph Sugarman
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do t…
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than mo… - Joseph Sugarman
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than mo…
View every problem as an opportunity. - Joseph Sugarman
View every problem as an opportunity.
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy. - Joseph Sugarman
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
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