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That is the one single word that the food industry hates: 'addiction.' They much prefer words like 'crave-ability' and 'allure.'
Interpretation
What this quote means
The food industry avoids the term 'addiction' in favor of less negative language like 'crave-ability'.
In this quote, Michael Moss highlights how the food industry often refrains from using the term 'addiction' to describe consumer behavior towards certain foods, opting instead for more appealing terms like 'crave-ability' and 'allure' to market their products. This reflects a broader issue in consumerism, where companies choose language that minimizes negative connotations and emphasizes desirability, ultimately influencing how people perceive and engage with food.
Themes
AddictionFoodCraveMarketingConsumerism
In practice
Example use cases
In a speech about healthy eating, one could use this quote to highlight the marketing strategies of food companies.
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