Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and every…

- Gerry Lopez

One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.

- Gerry Lopez

I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We …

- Gerry Lopez

Surfing is a deeply wonderful thing – anytime, anywhere and any way

- Gerry Lopez

Waves keep coming, that's the one thing you can count on in life

- Gerry Lopez

Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!

- Gerry Lopez

Whether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup maybe, only for a mom…

- Gerry Lopez

I think I'm getting wealthy in ways that don't count at the bank.

- Gerry Lopez

The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to …

- Gerry Lopez