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Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
Ferdinand De Saussure
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Interpretation

What this quote means

This quote emphasizes that language and memory create meaningful connections between words, forming associative groups based on shared characteristics.

Ferdinand De Saussure highlights the nature of language and its impact on memory and thought. He explains that when we hear or think of certain words, our minds group them based on their associations, forming a network of relationships. This associative process helps us understand and categorize the world linguistically, demonstrating how language shapes our cognitive frameworks and classifications.

Themes

LanguageMemoryAssociationsWordsMeaning

In practice

Example use cases

In a lecture about semiotics, this quote can illustrate the connection between language and cognition.

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Written forms obscure our view of language. They are not so much a garment as a disguise.
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Speech has both an individual and a social side, and we cannot conceive of one without the other.
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