Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Interpretation
This quote reflects how rapidly the digital age has transformed business and how adaptability can lead to success.
Howard Schultz illustrates the profound impact the digital age has had on his company, Starbucks, emphasizing that historical control was disrupted by digital advancements. However, he underscores the importance of adapting to these changes, showcasing Starbucks' successful investment in social media and digital expertise, ultimately leading the brand to excel on platforms like Facebook.
In practice
This quote can be used to inspire innovation during a corporate meeting focused on digital transformation.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
If we can put a man on the moon and sequence the human genome, we should be able to devise something close to a universal digital public library.
Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.
We live technologically, with man as the master of nature, man as the engineer, and let anyone who raises his voice against it stop using bridges not built by nature.... No electric light bulbs, no engines, no atomic energy, no calculating machines, no anaesthetics-back to the jungle.
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.
The telephone, which interrupts the most serious conversations and cuts short the most weighty observations, has a romance of its own.
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.
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