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When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost.
Mark Zuckerberg
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Interpretation

What this quote means

The focus of business growth should be on revenue generation instead of just increasing user numbers.

Mark Zuckerberg emphasizes that when discussing business growth, many people mistakenly conflate an increase in users with actual financial success. Traditional business perspectives often see users who do not contribute to revenue as costs rather than valuable assets, highlighting the need for strategies that prioritize revenue and profitability over mere user acquisition.

Themes

BusinessGrowthRevenueUsersProfitability

In practice

Example use cases

When giving a presentation on business strategy, this quote can highlight the importance of focusing on profitable user acquisition.

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