People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
Interpretation
Focus involves prioritizing what's essential and learning to say no to distractions.
In this quote, Steve Jobs emphasizes that true focus is not merely about accepting every opportunity that comes your way, but rather about making deliberate choices. By saying no to numerous other options, you can concentrate your efforts on the most impactful ideas, which is crucial for innovation and success. Jobs conveys the importance of selecting priorities carefully and highlights the pride that comes from recognizing what to exclude as much as from what to pursue.
In practice
In a presentation about effective time management, this quote can highlight the importance of focus.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
I tell people in their careers, 'Look for growth. Look for the teams that are growing quickly. Look for the companies that are doing well. Look for a place where you feel that you can have a lot of impact.'
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
I'm not trying to win a popularity poll. I'm trying to win football games.
When I was 12 years old, I was just horrible. My parents were ashamed to watch my matches. I would play on a court at the local club and they would watch from the balcony. They would scream, 'Be quiet' to me and I would scream back, 'Go and have a drink. Leave me alone.' Then we would drive home in a very quiet car. No one speaking to each other.
Success in investing doesn’t correlate with I.Q. Once you are above the level of 25; once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing.
The most successful people in this world recognize that taking chances to get what they want is much more productive than sitting around being too scared to take a shot.
Subscribe for the occasional hand-picked quote. No noise.