When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. - Sheena Iyengar
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.
- Sheena Iyengar
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this stud… - Sheena Iyengar
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this stud…
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of … - Sheena Iyengar
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of …
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do… - Sheena Iyengar
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do…
We have the ability to create choice by altering our interpretations of the world. - Sheena Iyengar
We have the ability to create choice by altering our interpretations of the world.
The typical American reports making about 70 [choices] in a typical day. - Sheena Iyengar
The typical American reports making about 70 [choices] in a typical day.
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man … - Sheena Iyengar
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man …
Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow. - Sheena Iyengar
Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel… - Sheena Iyengar
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel…
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