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When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike.
Robert Greene
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Interpretation

What this quote means

Less can be more when communicating; being vague can make common ideas seem original.

This quote emphasizes that verbosity can diminish the impact of one's words, making the speaker appear less credible and more ordinary. It suggests that a well-crafted, enigmatic statement can convey even mundane ideas in a way that captivates and engages the audience, highlighting the power of subtlety in communication.

Themes

CommunicationSimplicityAttentionOriginalityControl

In practice

Example use cases

A motivational speaker may use this quote to illustrate the importance of powerful, concise language during presentations.

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The moment people feel they know what to expect from you, your spell on them is broken. More: You have ceded them power.
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Only create associations with positive affinities. Make this a rule of life and you will benefit more than from all the therapy in the world.
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Remember that the essence of authority is that people willingly follow your lead.
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