The future lies with those companies who see the poor as their customers.

- C. K. Prahalad

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions o…

- C. K. Prahalad

How we ask the question is extremely important to how we find the answer.

- C. K. Prahalad

Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you b…

- C. K. Prahalad

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious cons…

- C. K. Prahalad

If your aspirations are not greater than your resources, you’re not an entrepreneur.

- C. K. Prahalad

If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would an…

- C. K. Prahalad

Invest time in languages and intercultural awareness. Focus on becoming part of global citizenry. In exchange for the opportunity to participate ever…

- C. K. Prahalad

There is an important distinction between barriers to entry and barriers to imitation.

- C. K. Prahalad