Perhaps if all the peoples of the world understand what war really means, we would eliminate it.
Walter CronkiteRead
I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.
Interpretation
What this quote means
Popularity in media is often determined by ratings, reflecting where people's attention is focused.
In this quote, Walter Cronkite highlights how the measure of popularity in broadcasting is closely tied to ratings. He suggests that being the top-rated broadcaster not only indicates success but also creates an advantageous position for attracting audiences who want to be associated with a leader. This underscores the importance of visibility and recognition in the media landscape.
Themes
PopularityRatingsMediaBroadcastingAudience
In practice
Example use cases
In a media studies class, discussing how ratings influence programming choices.
More from Walter Cronkite
All quotes →The death of Churchill at 90 was one of those watershed moments in which the obituary rises to a special calling beyond the sharing of remembered times. It gave an older generation a rare opportunity to explain something of itself to its children.
Walter CronkiteRead
Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine.
Walter CronkiteRead
I feel no compulsion to be a pundit. As a matter of fact, I really don't have that much to say about most things. Working with hard news satisfies me completely.
Walter CronkiteRead
I think that our comfort is in our history.
Walter CronkiteRead
We all have our likes and our dislikes. But... when we're doing news - when we're doing the front-page news, not the back page, not the op-ed pages, but when we're doing the daily news, covering politics - it is our duty to be sure that we do not permit our prejudices to show. That is simply basic journalism.
Walter CronkiteRead
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