Writing prejudicial, off-putting reviews is a precise exercise in applied black magic. The reviewer can draw free-floating disagreeable associations to a book by implying that the book is completely unimportant without saying exactly why, and carefully avoiding any clear images that could capture the reader's full attention.
Interpretation
Writing negative reviews can manipulate perceptions without justification.
In this quote, William S. Burroughs highlights how prejudicial reviews can subtly tarnish a work's reputation. By drawing negative associations and failing to provide clear reasoning, reviewers wield a form of 'black magic' that affects how readers perceive a book, potentially rendering it unimportant in their eyes without a fair assessment.
In practice
During a book club discussion about the latest novel.
God save the Queen and a fascist regime … a flabby toothless fascism, to be sure. Never go too far in any direction, is the basic law on which Limey-Land is built. The Queen stabilizes the whole sinking shithouse and keeps a small elite of wealth and privilege on top. The English have gone soft in the outhouse. England is like some stricken beast too stupid to know it is dead. Ingloriously foundering in its own waste products, the backlash and bad karma of empire
Like most qualities, cuteness is delineated by what it isn't. Most people aren't cute at all, or if so they quickly outgrow their cuteness ... Elegance, grace, delicacy, beauty, and a lack of self-consciousness: a creature who knows he is cute soon isn't.
There is nothing more provocative than minding your own business.
Gentle reader, the Fountain of Youth is radioactive, and those who imbibe its poisonous heavy waters will suffer the hideous fate of decaying metal. Yet almost without exception, the wretched idiot inhabitants of our benighted planet would gulp down this radioactive excrement if it were offered.
Language is a virus from outer space.
One very important aspect of art is that it makes people aware of what they know and don’t know they know... Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough... So the artist, then, expands awareness. And once the breakthrough is made, this becomes part of the general awareness.
The only imaginative prose writer of the slightest value who has appeared among the English-speaking races for some years past.
What Shakespeare was able to do in English he would certainly not have done in French.
For one who reads, there is no limit to the number of lives that may be lived, for fiction, biography, and history offer an inexhaustible number of lives in many parts of the world, in all periods of time.
Most of the female characters I admire come from science fiction and fantasy, maybe because there's more permission to shake up gender roles in genre.
Throughout my career, when I have been rejected, there was sometimes subtext, and it was this: People will not read your work because these are not universal stories.
People ask me if there are going to be stories of Harry Potter as an adult. Frankly, if I wanted to, I could keep writing stories until Harry is a senior citizen, but I don't know how many people would actually want to read about a 65 year old Harry still at Hogwarts playing bingo with Ron and Hermione.
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