Writing prejudicial, off-putting reviews is a precise exercise in applied black magic. The reviewer can draw free-floating disagreeable associations to a book by implying that the book is completely unimportant without saying exactly why, and carefully avoiding any clear images that could capture the reader's full attention.
Interpretation
Writing negative reviews can manipulate perceptions without justification.
In this quote, William S. Burroughs highlights how prejudicial reviews can subtly tarnish a work's reputation. By drawing negative associations and failing to provide clear reasoning, reviewers wield a form of 'black magic' that affects how readers perceive a book, potentially rendering it unimportant in their eyes without a fair assessment.
In practice
During a book club discussion about the latest novel.
God save the Queen and a fascist regime … a flabby toothless fascism, to be sure. Never go too far in any direction, is the basic law on which Limey-Land is built. The Queen stabilizes the whole sinking shithouse and keeps a small elite of wealth and privilege on top. The English have gone soft in the outhouse. England is like some stricken beast too stupid to know it is dead. Ingloriously foundering in its own waste products, the backlash and bad karma of empire
Like most qualities, cuteness is delineated by what it isn't. Most people aren't cute at all, or if so they quickly outgrow their cuteness ... Elegance, grace, delicacy, beauty, and a lack of self-consciousness: a creature who knows he is cute soon isn't.
There is nothing more provocative than minding your own business.
Gentle reader, the Fountain of Youth is radioactive, and those who imbibe its poisonous heavy waters will suffer the hideous fate of decaying metal. Yet almost without exception, the wretched idiot inhabitants of our benighted planet would gulp down this radioactive excrement if it were offered.
Language is a virus from outer space.
One very important aspect of art is that it makes people aware of what they know and don’t know they know... Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough... So the artist, then, expands awareness. And once the breakthrough is made, this becomes part of the general awareness.
However much, as readers, we lose ourselves in a novel or story, fiction itself is an experience on the order of memory -not on the order of actual occurrence.
It's in being read that a book becomes a book, and in each of a million different readings a book become one of a million different books . . .
I found literary idols in Adrienne Kennedy, Nella Larsen, and Ntozake Shange, writers who'd dared to locate a sanctioned, forbidden space between white vulnerability and black invincibility.
Literature is my Utopia. Here I am not disenfranchised. No barrier of the senses shuts me out from the sweet, gracious discourse of my book friends. They talk to me without embarrassment or awkwardness.
My theory is that literature is essential to society in the way that dreams are essential to our lives. We can't live without dreaming - as we can't live without sleep. We are 'conscious' beings for only a limited period of time, then we sink back into sleep - the 'unconscious.' It is nourishing, in ways we can't fully understand.
the association of children and fairy-stories is an accident of our domestic history. Fairy-stories have in the modern lettered world been relegated to the “nursery,” as shabby or old-fashioned furniture is relegated to the play-room, primarily because the adults do not want it, and do not mind if it is misused.
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