Writing prejudicial, off-putting reviews is a precise exercise in applied black magic. The reviewer can draw free-floating disagreeable associations to a book by implying that the book is completely unimportant without saying exactly why, and carefully avoiding any clear images that could capture the reader's full attention.
Interpretation
Writing negative reviews can manipulate perceptions without justification.
In this quote, William S. Burroughs highlights how prejudicial reviews can subtly tarnish a work's reputation. By drawing negative associations and failing to provide clear reasoning, reviewers wield a form of 'black magic' that affects how readers perceive a book, potentially rendering it unimportant in their eyes without a fair assessment.
In practice
During a book club discussion about the latest novel.
God save the Queen and a fascist regime … a flabby toothless fascism, to be sure. Never go too far in any direction, is the basic law on which Limey-Land is built. The Queen stabilizes the whole sinking shithouse and keeps a small elite of wealth and privilege on top. The English have gone soft in the outhouse. England is like some stricken beast too stupid to know it is dead. Ingloriously foundering in its own waste products, the backlash and bad karma of empire
Like most qualities, cuteness is delineated by what it isn't. Most people aren't cute at all, or if so they quickly outgrow their cuteness ... Elegance, grace, delicacy, beauty, and a lack of self-consciousness: a creature who knows he is cute soon isn't.
There is nothing more provocative than minding your own business.
Gentle reader, the Fountain of Youth is radioactive, and those who imbibe its poisonous heavy waters will suffer the hideous fate of decaying metal. Yet almost without exception, the wretched idiot inhabitants of our benighted planet would gulp down this radioactive excrement if it were offered.
Language is a virus from outer space.
One very important aspect of art is that it makes people aware of what they know and don’t know they know... Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough... So the artist, then, expands awareness. And once the breakthrough is made, this becomes part of the general awareness.
Hemingway is terribly limited. His technique is good for short stories, for people who meet once in a bar very late at night, but do not enter into relations. But not for the novel.
We did meet forty years ago. At that time we were both influenced by Whitman and I said, jokingly in part, 'I don't think anything can be done in Spanish, do you?' Neruda agreed, but we decided it was too late for us to write our verse in English. We'd have to make the best of a second-rate literature.
There are three difficulties in authorship; to write any thing worth the publishing — to find honest men to publish it — and to get sensible men to read it.
A reader who quarrels with postulates, who dislikes Hamlet because he does not believe that there are ghosts or that people speak in pentameters, clearly has no business in literature. He cannot distinguish fiction from fact, and belongs in the same category as the people who send checks to radio stations for the relief of suffering heroines in soap operas.
I emphasize the distinction between brackets and no brackets because it will affect your reading experience, if you will allow it. Brackets are exciting. Even though you are approaching Sappho in translation, that is no reason you should miss the drama of trying to read a papyrus torn in half or riddled with holes or smaller than a postage stamp--brackets imply a free space of imaginal adventure.
Good crime writing holds up a mirror to the readers and reflects in a darker light the world in which they live.
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