Writing prejudicial, off-putting reviews is a precise exercise in applied black magic. The reviewer can draw free-floating disagreeable associations to a book by implying that the book is completely unimportant without saying exactly why, and carefully avoiding any clear images that could capture the reader's full attention.
Interpretation
Writing negative reviews can manipulate perceptions without justification.
In this quote, William S. Burroughs highlights how prejudicial reviews can subtly tarnish a work's reputation. By drawing negative associations and failing to provide clear reasoning, reviewers wield a form of 'black magic' that affects how readers perceive a book, potentially rendering it unimportant in their eyes without a fair assessment.
In practice
During a book club discussion about the latest novel.
God save the Queen and a fascist regime … a flabby toothless fascism, to be sure. Never go too far in any direction, is the basic law on which Limey-Land is built. The Queen stabilizes the whole sinking shithouse and keeps a small elite of wealth and privilege on top. The English have gone soft in the outhouse. England is like some stricken beast too stupid to know it is dead. Ingloriously foundering in its own waste products, the backlash and bad karma of empire
Like most qualities, cuteness is delineated by what it isn't. Most people aren't cute at all, or if so they quickly outgrow their cuteness ... Elegance, grace, delicacy, beauty, and a lack of self-consciousness: a creature who knows he is cute soon isn't.
There is nothing more provocative than minding your own business.
Gentle reader, the Fountain of Youth is radioactive, and those who imbibe its poisonous heavy waters will suffer the hideous fate of decaying metal. Yet almost without exception, the wretched idiot inhabitants of our benighted planet would gulp down this radioactive excrement if it were offered.
Language is a virus from outer space.
One very important aspect of art is that it makes people aware of what they know and don’t know they know... Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough... So the artist, then, expands awareness. And once the breakthrough is made, this becomes part of the general awareness.
Fiction gives us empathy: it puts us inside the minds of other people, gives us the gifts of seeing the world through their eyes. Fiction is a lie that tells us true things, over and over.
I assume I don't need an introduction.
In accordance with the terms of the Clarke-Asimov treaty, the second-best science writer dedicates this book to the second-best science-fiction writer. [dedication to Isaac Asimov from Arthur C. Clarke in his book Report on Planet Three]
It was a joy! Words weren't dull, words were things that could make your mind hum. If you read them and let yourself feel the magic, you could live without pain, with hope, no matter what happened to you.
A book is sent out into the world, and there is no way of fully anticipating the responses it will elicit. Consider the responses called forth by the Bible, Homer, Shakespeare - let alone contemporary poetry or a modern novel.
THE WRITER can get free of his writing only by using it, that is, by reading oneself. As if the aim of writing were to use what is already written as a launching pad for reading the writing to come. Moreover, what he has written is read in the process, hence constantly modified by his reading. The book is an unbearable totality. I write against a background of facets.
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