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In private enterprises men may advance or recede, whereas they who aim at empire have no alternative between the highest success and utter downfall.
Tacitus
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Interpretation

What this quote means

Success in private enterprises can vary, but those in power face significant risks of either great success or total failure.

This quote by Tacitus reflects on the stark contrast faced by individuals who seek power and influence compared to those engaged in regular business ventures. In private enterprises, individuals can experience fluctuations in fortune—sometimes they prosper, and at other times they may fail. However, for those who aspire to build empires or hold power, the stakes are much higher, as they confront a binary outcome: they may achieve the pinnacle of success or face a complete and devastating collapse. This view underscores the immense pressure and responsibility that comes with seeking greatness and authority.

Themes

SuccessFailurePowerRiskAmbition

In practice

Example use cases

During a motivational speech to inspire leaders at a conference.

More from Tacitus

The more corrupt the state, the more numerous the laws.
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Great empires are not maintained by timidity.
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Things are not to be judged good or bad merely because the public think so.
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So obscure are the greatest events, as some take for granted any hearsay, whatever its source, others turn truth into falsehood, and both errors find encouragement with posterity.
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The brave and bold persist even against fortune; the timid and cowardly rush to despair though fear alone.
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If you would know who controls you see who you may not criticise.
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