Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
The truth about logos is that they are not that hard to do. - Michael Bierut
The truth about logos is that they are not that hard to do.
- Michael Bierut
The problem contains the solution. - Michael Bierut
The problem contains the solution.
Simplicity, wit, and good typography. - Michael Bierut
Simplicity, wit, and good typography.
Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith. - Michael Bierut
If typography is calling attention to itself, it's taking that attention away from what the words are saying. - Michael Bierut
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Part of maturing as a designer is discovering what you're good at. - Michael Bierut
Part of maturing as a designer is discovering what you're good at.
Graphic design is the fiction that anticipates the fact. - Michael Bierut
Graphic design is the fiction that anticipates the fact.
Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word… - Michael Bierut
Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word…
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE. - Michael Bierut
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
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