We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
When business starts using its voice for the benefit of the country as a whole, not just in its narrow self interest, it can really be the force that… - Ben Cohen
When business starts using its voice for the benefit of the country as a whole, not just in its narrow self interest, it can really be the force that…
- Ben Cohen
Having the equivalent of 150,000 Hiroshima-sized bombs at the ready does nothing to protect us from terrorists planning to sneak in a bomb through a … - Ben Cohen
Having the equivalent of 150,000 Hiroshima-sized bombs at the ready does nothing to protect us from terrorists planning to sneak in a bomb through a …
The key to growing a business is that you need to be meeting some segment of the consumer's needs. If you've got a small business and a product or se… - Ben Cohen
The key to growing a business is that you need to be meeting some segment of the consumer's needs. If you've got a small business and a product or se…
If we reduced the amount we spend on maintaining our nuclear weapons by a small fraction, we could reallocate those funds to improve kids' health car… - Ben Cohen
If we reduced the amount we spend on maintaining our nuclear weapons by a small fraction, we could reallocate those funds to improve kids' health car…
Business has a responsibility to give back to the community. - Ben Cohen
Business has a responsibility to give back to the community.
There is a spiritual aspect to our lives - when we give, we receive-when a business does something good for somebody, that somebody feels good about … - Ben Cohen
There is a spiritual aspect to our lives - when we give, we receive-when a business does something good for somebody, that somebody feels good about …
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good mark… - Ben Cohen
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good mark…
We decided to redefine the bottom line at Ben & Jerry's - Ben Cohen
We decided to redefine the bottom line at Ben & Jerry's
I don't believe that just because one person is born on one side of some imaginary line and another person is born on the other side means that a lot… - Ben Cohen
I don't believe that just because one person is born on one side of some imaginary line and another person is born on the other side means that a lot…
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