Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

- Jay Conrad Levinson

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

- Jay Conrad Levinson

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, …

- Jay Conrad Levinson

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understa…

- Jay Conrad Levinson

More than half your marketing time should be devoted to your existing customers.

- Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: cert…

- Jay Conrad Levinson

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

- Jay Conrad Levinson

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The prim…

- Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everythin…

- Jay Conrad Levinson