Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
Interpretation
Stories become more impactful when the audience engages and connects with them.
The quote emphasizes the importance of interaction in storytelling. It suggests that effective storytellers must share their narratives in a way that invites listeners to engage actively, transforming them from mere recipients into owners of the story. This ownership is crucial because it fosters a deeper emotional connection, making the story more memorable and likely to be shared further by the audience.
In practice
During a workshop on effective communication, you could use this quote to highlight the importance of audience engagement in storytelling.
Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.
Stories aren't the icing on the cake; they are the cake!
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.
The minute you start the process of deciding to make a film and you're communicating that vision to anyone, you're in the process of selling. If you don't understand that, you're not in show business. You're just not.
Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.
It's important for Asian American kids to see themselves in stories and to feel seen. They need to know that their stories are universal, too, that they, too, can fall in love in a teen movie. They don't have to be the sidekick; they can be the hero.
Education should turn out the pupil with something he knows well and something he can do well.
Do you know what I think, Potter?' said Snape, very quietly. "I think that you are a liar and a cheat and that you deserve detention with me every Saturday until the end of term. What do you think, Potter?
Offense is not equal opportunity
I have sometimes dreamt ... that when the Day of Judgment dawns and the great conquerors and lawyers and statesmen come to receive their rewards -- their crowns, their laurels, their names carved indelibly upon imperishable marble -- the Almighty will turn to Peter and will say, not without a certain envy when He sees us coming with our books under our arms, "Look, these need no reward. We have nothing to give them here. They have loved reading.
When you meet a head of state, and you say, 'What is your most precious natural resource?' they will not say children at first, and then when you say, 'children,' they will pretty quickly agree with you.
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