The minute you start the process of deciding to make a film and you're communicating that vision to anyone, you're in the process of selling. If you don't understand that, you're not in show business. You're just not.
Interpretation
Creating a film involves both artistic vision and the ability to sell that vision to others.
This quote highlights the dual nature of filmmaking, where the creative process begins simultaneously with the need to communicate and sell that vision to others. Peter Guber emphasizes that understanding the selling aspect is essential for anyone involved in the film industry, as it directly connects one’s artistry to the broader commercial landscape of show business.
In practice
In a film industry seminar discussing the importance of marketing films.
Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.
Stories aren't the icing on the cake; they are the cake!
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.
Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.
Cubism did not accept the logical consequences of its own discoveries; it was not developing abstraction towards its own goal, the expression of pure reality.
I feel like a lot of the fundamental material, I've assimilated. So now the question is: Am I going to really get into my spiritual inheritance of music and really develop my abilities?
I belong to this notebook and this pencil.
I'm surprised by the talent I find all over. There are always new chefs who propose many interesting new ideas, new ways of looking at ingredients.
A photograph has edges the world does not.
A grain of poetry suffices to season a century.
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