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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy
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Interpretation

What this quote means

The bond between a company and its advertising agency is deeply personal, akin to the trust between a patient and a doctor.

David Ogilvy emphasizes the importance of forming a close, trusting relationship between an advertising agency and its client, likening it to the confidential bond shared between a doctor and a patient. This quote suggests that a successful partnership in advertising requires mutual understanding and comfort, which can significantly impact the effectiveness of advertising campaigns.

Themes

AdvertisingAgencyClientTrustRelationships

In practice

Example use cases

During a marketing seminar, a speaker quoted Ogilvy to highlight the importance of client-agency relationships.

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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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