We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Interpretation
This quote highlights how a few individuals shape the beliefs and behaviors of the larger society through their understanding of human psychology.
Edward Bernays emphasizes the power of a select group of people who comprehend public opinion and psychological manipulation. He suggests that these individuals possess the ability to influence and control the masses, steering their thoughts and actions much like puppeteers control strings. This perspective invites reflection on the dynamics of influence and the responsibility that comes with such power in shaping societal views.
In practice
In a discussion about media influence during a sociology class.
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.
Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
Men (people) are rarely aware of the real reasons which motivate their actions.
If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
We should live totally in the face of the night and of the Evil.
If two angels were to receive at the same moment a commission from God, one to go down and rule earth’s grandest empire, the other to go and sweep the streets of its meanest village, it would be a matter of entire indifference to each which service fell to his lot, the post of ruler or the post of scavenger; for the joy of the angels lies only in obedience to God’s will, and with equal joy they would lift a Lazarus in his rags to Abraham’s bosom, or be a chariot of fire to carry an Elijah home.
Every morning I awake torn between a desire to save the world and an inclination to savor it. This makes it hard to plan the day. But if we forget to savor the world, what possible reason do we have for saving it? In a way, the savoring must come first.
What is most original in a man's nature is often that which is most desperate. Thus new systems are forced on the world by men who simply cannot bear the pain of living with what is. Creators care nothing for their systems except that they be unique. If Hitler had been born in Nazi Germany he wouldn't have been content to enjoy the atmosphere.
The field of experience is the whole universe in all directions. Theory remains shut up within the limits of human faculties.
The moment we want to believe something, we suddenly see all the arguments for it, and become blind to the arguments against it.
Subscribe for the occasional hand-picked quote. No noise.