We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Interpretation
This quote highlights how a few individuals shape the beliefs and behaviors of the larger society through their understanding of human psychology.
Edward Bernays emphasizes the power of a select group of people who comprehend public opinion and psychological manipulation. He suggests that these individuals possess the ability to influence and control the masses, steering their thoughts and actions much like puppeteers control strings. This perspective invites reflection on the dynamics of influence and the responsibility that comes with such power in shaping societal views.
In practice
In a discussion about media influence during a sociology class.
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.
Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
Men (people) are rarely aware of the real reasons which motivate their actions.
If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
There is the fear that we shan't prove worthy in the eyes of someone who knows us at least as well as we know ourselves. That is the fear of God. And there is the fear of Man -fear that men won't understand us and we shall be cut of from them.
Masonry is too great an institution to have been made in a day, much less by a few men, but was a slow evolution through long time, unfolding its beauty as it grew. Indeed, it was like one of its own cathedrals which one generation of builders wrought and vanished, and another followed, until, amidst vicissitudes of time and change, of decline and revival, the order itself became a temple of Freedom and Fraternity.
There is certainly a universal and unconscious propensity to impose a rhythm even when one hears a series of identical sounds at constant intervals... We tend to hear the sound of a digital clock, for example, as "tick-tock, tick-tock" - even though it is actually "tick tick, tick tick.
Retire at various times into the solitude of your own heart, even while outwardly engaged in discussions or transactions with others, and talk to God.
In the following pages I offer nothing more than simple facts, plain arguments, and common sense; and have no other preliminaries to settle with the reader, than that he will divest himself of prejudice and repossession, and suffer his reason and feelings to determine for themselves; and that he will put on, or rather that he will not put off, the true character of man, and generously enlarge his view beyond the present day.
Canada is either an idea or it does not exist. It is either an intellectual undertaking or it is little more than a resource-rich vacuum lying in the buffer zone just north of a great empire.
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