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The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Raymond Loewy
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Raymond Loewy's Popular Quotes

The most beautiful curve is a rising sales graph.

- Raymond Loewy

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

- Raymond Loewy

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

- Raymond Loewy

I alienated the automotive industry by saying that cars should be lightweight and compact.

- Raymond Loewy

Design is too important to be left to designers.

- Raymond Loewy

Good design is not an applied veneer.

- Raymond Loewy

The main goal is not to complicate the already difficult life of the consumer.

- Raymond Loewy

Ugliness does not sell.

- Raymond Loewy

It all must start with an inspired, spontaneous idea.

- Raymond Loewy
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