A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Interpretation
Frequent repetition of a falsehood can lead people to believe it is true due to its familiarity.
This quote emphasizes how the human mind often conflates familiarity with truth. Daniel Kahneman highlights the psychological tendency to accept repeated statements as valid, which is a tactic utilized by both authoritarian regimes and marketers to shape beliefs and opinions, ultimately suggesting a critical awareness of the information we consume is essential.
In practice
In a debate about misinformation, one could use this quote to highlight the dangers of repeated falsehoods.
We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.
The average investor's return is significantly lower than market indices due primarily to market timing.
Banks are run by executives, and executives protect themselves, and that does not always mean that banks are going to behave rationally.
Laziness is built deep into our nature.
Through some combination of culture and biology, our minds are intuitively receptive to religion.
You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.
If God did not exist, it would be necessary to invent Him.
The disobedient child is continuously condemned. The obedient child is, on the other hand, continuously praised. But have you heard of any obedient child having become world-famous in any dimension of creativity? Have you heard of any obedient child who has attained the Nobel prize for anything - literature, peace, science? The obedient child becomes just the common crowd. All that is added to existence is added by the disobedient.
Don't worry so much where you live but how you live. Make the family of man your family as well.
Celebrity is a mask that eats into the face. As soon as one is aware of being somebody, to be watched and listened to with extra interest, input ceases, and the performer goes blind and deaf in his over-animation. One can either see or be seen.
I have no religion, and at times I wish all religions at the bottom of the sea. He is a weak ruler who needs religion to uphold his government; it is as if he would catch his people in a trap. My people are going to learn the principles of democracy, the dictates of truth and the teachings of science. Superstition must go. Let them worship as they will; every man can follow his own conscience, provided it does not interfere with sane reason or bid him against the liberty of his fellow-men.
The rule of law means that law and justice are upheld by an independent judiciary. The judgments of the European Court of Justice have to be respected by all. To undermine them, or to undermine the independence of national courts, is to strip citizens of their fundamental rights. The rule of law is not optional in the European Union. It is a must.
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