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Rule No. 12: shop the peripheries of the supermarket and stay out of the middle.
Michael Pollan
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Interpretation

What this quote means

Focus on the outer sections of the supermarket for healthier food choices.

Michael Pollan's advice suggests that the healthiest and most nutritious food options are typically found around the perimeter of a supermarket, such as fresh produce, dairy, and meats. In contrast, the inner aisles, filled with processed and packaged foods, are often less healthy, encouraging consumers to make wiser choices and prioritize whole, natural foods in their diets.

Themes

NutritionHealthFoodSupermarketEating Habits

In practice

Example use cases

During a health workshop, you might quote Pollan to encourage participants to choose fresh produce.

More from Michael Pollan

Eat food. Not too much. Mostly plants.
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You look how much sugar is in a typical supermarket loaf of bread: it's a lot of sugar. It's just become one of those sugar delivery systems in our food economy.
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There is nothing wrong with eating sweets, fried foods, pastries, even drinking soda every now and then, but food manufacturers have made eating these formerly expensive and hard-to-make treats so cheap and easy that we're eating them every day.
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Meat is a mighty contributor to climate change and other environmental problems. The amount of meat we're eating is one of the leading causes of climate change. It's as important as the kind of car you drive - whether you eat meat a lot or how much meat you eat.
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[Government] regulation is an imperfect substitute for the accountability, and trust, built into a market in which food producers meet the gaze of eaters and vice versa.
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He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.
Michael PollanRead

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