Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe a…

- Adrian Frutiger

I am sure in some years from now you will see new posters with just white space and four lines in Garamond.

- Adrian Frutiger

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

- Adrian Frutiger

From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its re…

- Adrian Frutiger

The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites insi…

- Adrian Frutiger

When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces a…

- Adrian Frutiger

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, t…

- Adrian Frutiger

The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the sp…

- Adrian Frutiger