I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
Interpretation
This quote reflects on the challenges of growing up in a less privileged environment and how that shapes one's understanding of success and the American dream.
Howard Schultz expresses his experiences growing up in public housing with limited financial resources, conveying the profound impact that these early struggles had on his perception of the American dream. His background taught him valuable lessons about hardship, resilience, and the pursuit of a better life, inspiring others to recognize the barriers many face and the importance of striving for success despite adversity.
In practice
During a graduation speech to encourage students from underprivileged backgrounds.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Anything you do from the soulful self will help lighten the burdens of the world. Anything. You have no idea what the smallest word, the tiniest generosity, can cause to be set in motion...Mend the part of the world that is within your reach.
You are desperate to communicate, to edify or entertain, to preserve moments of grace or joy or transcendence, to make real or imagined events come alive. But you cannot will this to happen. It is a matter of persistence and faith and hard work. So you might as well just go ahead and get started.
When you sing gospel you have a feeling there is a cure for what's wrong.
As long as you're breathing, it's never too late to do some good.
Vision animates, inspires, transforms purpose into action.
Will someone else's life be brighter tomorrow, because of what you have done today?
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