Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there.
Interpretation
Present shock refers to the constant and overwhelming experience of being always connected and engaged in real time.
In the quote, Douglas Rushkoff discusses the concept of 'present shock', which describes the human condition of being immersed in a digital environment that is perpetually active and instantaneous. This condition influences how we perceive time and reality, leading to a disorientation in our experience of the world as we shift from anticipatory expectations of the future to the immediacy of the present moment, marked by the relentless flow of information and events.
In practice
In a speech about technology and society, you might say, 'As Douglas Rushkoff highlights, we're experiencing present shock, struggling to cope with the constant flow of information.'
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
What would happen if the autism gene was eliminated from the gene pool? You would have a bunch of people standing around in a cave, chatting and socializing and not getting anything done.
The truth was much more beautiful.
Our faith in freedom does not rest on the foreseeable results in particular circumstances, but on the belief that it will, on balance, release more forces for the good than for the bad ... Freedom granted only when it is known beforehand that its effects will be beneficial is not freedom.
I tore up and ate my own passport in an airport hotel once. I'm bloated with language I can’t afford to forget.
You say, "Where goest Thou?" I cannot tell, And still go on. But if the way be straight I cannot go amiss: before me lies Dawn and the day: the night behind me: that Suffices me: I break the bounds: I see, And nothing more; believe and nothing less. My future is not one of my concerns.
Any hack can safely rail away at foreign powers beyond the sea; but a good writer is a critic of the society he lives in.
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