If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

- Sergio Zyman

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

- Sergio Zyman

Selling more stuff to more people more often for more money more efficiently

- Sergio Zyman

A brand is essentially a container for a customer’s complete experience with the product or company.

- Sergio Zyman

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

- Sergio Zyman

If you don't keep giving customers reasons to buy from you, they won't

- Sergio Zyman

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

- Sergio Zyman

Challenge everything, assume nothing.

- Sergio Zyman