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Selling is something we do for our clients - not to our clients.
Zig Ziglar
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Interpretation

What this quote means

Selling should prioritize the client's needs over making a sale.

This quote emphasizes that the true essence of selling lies in serving and understanding the needs of clients rather than merely pushing products or services onto them. It highlights the importance of building relationships and providing value, suggesting that successful sales stem from a genuine desire to help clients achieve their goals.

Themes

SellingClientsServiceValueRelationships

In practice

Example use cases

During a sales training workshop to emphasize client-centered selling.

More from Zig Ziglar

If you learn from defeat, you haven't really lost.
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I read for the 'ah-ha's,' the information that makes a light bulb go off in my mind. I want to put information in my mind that is going to be the most beneficial to me, my family and my fellow man - financially, morally, spiritually, and emotionally.
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You cannot rise about your words. A lot of people use foul, pornographic, filthy, language and you SEE, all of those words paint pictures and they reveal the internal thinking of the person on the inside. YOU cannot RISE (forward, onward upward) above your words.
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Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.
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Setting goals helps bring your future into your present and the present is the only time we can take action.
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Happiness is the ability to move forward, knowing the future will be better than the past.
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