We are our choices. Build yourself a great story.
Jeff BezosRead
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
Interpretation
What this quote means
This quote emphasizes the idea of innovation and the pursuit of creating something entirely unique.
Jeff Bezos highlights the transformative nature of Amazon.com as it evolves beyond conventional expectations, suggesting that true innovation requires the willingness to forge new paths that have no precedent. By stating there is no physical analog, he underscores the challenge of creating something unprecedented and the potential that comes with redefining industries and experiences.
Themes
InnovationChangeCreativityVisionTransformation
In practice
Example use cases
In a speech about entrepreneurship, one might quote Bezos to inspire others to innovate.
More from Jeff Bezos
All quotes βWork hard, have fun and make history.
Jeff BezosRead
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
Jeff BezosRead
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Jeff BezosRead
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
Jeff BezosRead
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Jeff BezosRead
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