On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
Satoru IwataRead
We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.
Interpretation
What this quote means
The quote emphasizes the importance of continuous innovation and adaptation in business to remain relevant.
Satoru Iwata highlights the critical need for companies, particularly in the consumer goods sector, to consistently assess and enhance their offerings. Even if a product is not essential, companies must determine ways to make their products appealing enough to become prioritized purchases for consumers. This approach ensures long-term success and prevents stagnation in a competitive market.
Themes
InnovationBusinessSuccessAdaptationProducts
In practice
Example use cases
During a business strategy meeting to emphasize the need for continuous improvement.
More from Satoru Iwata
All quotes →If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
Satoru IwataRead
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
Satoru IwataRead
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
Satoru IwataRead
Video games are meant to be just one thing: Fun! Fun for everyone.
Satoru IwataRead
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.
Satoru IwataRead
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