A culture fixation on female thinness is not an obsession about female beauty but an obsession about female obedience. Dieting is the most potent political sedative in women’s history; a quietly mad population is a tractable one.
Naomi WolfRead
As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Interpretation
What this quote means
The quote critiques how societal standards for women shifted from domestic roles to beauty standards as they gained more freedom.
Naomi Wolf's quote discusses the transformation of societal expectations for women, highlighting how, with the decline of traditional domesticity as a primary social value, the focus shifted to physical beauty. This shift not only perpetuated economic inequalities but also created a new consumer-driven imperative that exploited women by redefining their worth and value based on appearance rather than capabilities or contributions.
Themes
BeautySocietyWomenDomesticityConsumerismInequality
In practice
Example use cases
In discussions about women's rights and societal standards, this quote highlights the ongoing challenges women face.
More from Naomi Wolf
All quotes →Looking back on 200 years of feminist agitation in this country, we've got to get it that the moral high ground doesn't get us anything. Pleading with powerful men never gets us what we need. Talking doesn't do it. Being right doesn't do it. Hardball politics does it ... and a political strategy.
Naomi WolfRead
The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon them.
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The woman wins who calls herself beautiful, and challenges the world to change to fit her vision.
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The beauty myth moves for men as a mirage; its power lies in its ever-receding nature. When the gap is closed, the lover embraces only his own disillusion.
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Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time.
Naomi WolfRead
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