The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Interpretation
Modern individuals are easily influenced by images, making them vulnerable to advertising manipulations.
In this quote, Johan Huizinga highlights how the contemporary person has become more susceptible to visual stimuli, particularly from advertisements. This susceptibility leads to a diminished ability to critically evaluate information and make sound judgments, allowing advertisers to manipulate perceptions and desires effectively. As a consequence, individuals often consume and accept messages without the necessary scrutiny, reinforcing the power of advertising in shaping opinions and choices in the modern world.
In practice
In a marketing class when discussing the impact of visual advertising on consumer behavior.
If a serious statement is defined as one that may be made in terms of waking life, poetry will never rise to the level of seriousness. It lies beyond seriousness, on that more primitive and original level where the child, the animal, the savage, and the seer belong, in the region of dream, enchantment, ecstasy, laughter. To understand poetry we must be capable of donning the child's soul like a magic cloak and of forsaking man's wisdom for the child's.
The title of hero is bestowed by the survivors upon the fallen, who themselves know nothing of heroism.
A new culture can only grow up in the soil of a purged humanity.
History, as the study of the past, makes the coherence of what happened comprehensible by reducing events to a dramatic pattern and seeming them in a simple form.
Systematic philosophical and practical anti-intellectualism such as we are witnessing appears to be something truly novel in the history of human culture.
History can predict nothing except that great changes in human relationships will never come about in the form in which they have been anticipated.
You know, they've got these chocolate assortments, and you like some but you don't like others? And you eat all the ones you like, and the only ones left are the ones you don't like as much? I always think about that when something painful comes up. Now I just have to polish these off, and everything'll be OK. Life is a box of chocolates. I suppose you could call it a philosophy.
If you think about human nature, our favourite pair of shoes are the ones we bought yesterday, our favourite thing is the newest thing that we have…and the thing we’ve seen the most and for the longest period of time is our reflection in the mirror, so obviously that’s going to be our least favourite thing.
Everyone is a reactionary about subjects he understands.
The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.
The everyday cares and duties, which men call drudgery, are the weights and counterpoises of the clock of time, giving its pendulum a true vibration and its hands a regular motion; and when they cease to hang upon its wheels, the pendulum no longer swings, the hands no longer move the clock stands still.
The only true and effective "operator's manual for spaceship earth" is not a book that any human will ever write; it is hundreds of thousands of local cultures.
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