We should attempt to bring nature, houses, and human beings together in a higher unity.
Ludwig Mies Van Der RoheRead
Technology is far more than a method, it is a world in itself. As a method, it is superior in almost every respect. But only where it is left to itself, as in gigantic structures of engineering, there technology reveals its true nature.
Interpretation
Technology transcends mere methods, embodying a complex world when left unimpeded.
This quote by Ludwig Mies Van Der Rohe emphasizes that technology is not just a tool or method, but a vast realm that holds its true essence in its unrestrained form. In massive engineering marvels, it showcases its inherent nature, suggesting that when technology is allowed to flourish independently, it reveals its full potential and beauty.
In practice
During a technology conference, one could emphasize Mies Van Der Rohe's view on the essence of technology.
We should attempt to bring nature, houses, and human beings together in a higher unity.
Architecture depends on facts, but its real field of activity lies in the realm of the significance.
The demands of the time for objectivity and functionality must be fulfilled. If that clearly happens, then the buildings of our day will convey the greatness of which the age is capable, and only a fool will maintain that they lack it.
I think that an industrial process is not like a rubber stamp. Everything has to be put together and, as such, should have its own expression.
Reinforced concrete buildings are by nature skeletal buildings. No noodles nor armoured turrets. A construction of girders that carry the weight, and walls that carry no weight. That is to say, buildings consisting of skin and bones.
Modern buildings of our time are so huge that one must group them. Often the space between these buildings is as important as the buildings themselves.
You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.
I have seen women who are very interested in tech finish their graduate or undergraduate degrees, but then choose not to pursue a career in tech because they're not sure they want to spend the next 20-30 years in an industry that's very male dominated.
Each new tool we create ends an old relationship with the world and starts a new one. And we're changed by that relationship, inevitably. It changes the way we live, changes our patterns, changes our social organization.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.
Is it a fact-or have I dreamt it-that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time?
Subscribe for the occasional hand-picked quote. No noise.