With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.
Interpretation
Advancements in technology allow small teams to achieve remarkable results, challenging larger corporations.
Steve Jobs highlights how the rapid evolution of technology and the power of innovation can empower small groups to outperform large corporations. He emphasizes the necessity for Corporate America to adapt to these changes, as the potential to save or earn significant amounts of money is immense, leading to an inevitable drive for technological advancement.
In practice
In a tech startup pitch, highlighting how a small team competed against industry giants.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Perhaps one day we will have machines that can cope with approximate task descriptions, but in the meantime, we have to be very prissy about how we tell computers to do things.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
A good programming language is a conceptual universe for thinking about programming.
As a global society, we have the technology, resources and the know-how to make a massive difference to living standards everywhere, including for refugees.
The best technology is when you are free to do what you want.
Take Google Maps or Waze. On the one hand, they amplify human ability - you are able to reach your destination faster and more easily. But at the same time, you are shifting the authority to the algorithm and losing your ability to find your own way.
Subscribe for the occasional hand-picked quote. No noise.