There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
Interpretation
Creativity flourishes through personal interactions rather than just digital communication.
Steve Jobs emphasizes that true creativity emerges from spontaneous human interactions and face-to-face conversations. In our digital world, it's easy to rely solely on virtual tools for collaboration, but he argues that the best ideas often arise when people meet organically, share thoughts, and engage in dynamic discussions, leading to innovative concepts and solutions.
In practice
This quote can be shared at a creative conference to inspire networking.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
I was in a taxi the other night, and we started talking about life and the taxi driver goes, 'Chaos and creativity go together. If you lose one per cent of your chaos, you lose your creativity.' I said that's the most brilliant thing I've heard. I needed to hear that years ago.
Nobody knows what will work until they try it. Some of comics' biggest success stories in recent years have explored subjects that no one was writing about at the time - stories no one had any reason to think would succeed. My advice? Write what you want to read. You'll have more fun doing it - and if all else fails, you'll always have at least one loyal reader.
Creativity is generating ideas that are novel and useful. I define originals as people who go beyond dreaming up the ideas and take initiative to make their visions a reality.
It's how creativity works. Especially in humans. For every good idea, ten thousand idiotic ones must first be posed, sifted, tried out, and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original.
Finding the medium that excites your imagination, that you love to play with and work in, is an important step to freeing your creative energies.
I think young people are the most creative and the coolest - people that we should be learning from. Even when I'm at a party, I'm analyzing it and thinking about it in the context of how I would write about it. That side of me never switches off.
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