Nobody counts the number of ads you run; they just remember the impression you make.

- William Bernbach

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things …

- William Bernbach

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

- William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

- William Bernbach

In advertising, not to be different is virtually suicidal.

- William Bernbach

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody agai…

- William Bernbach

Creativity is the most practical thing a businessman can employ.

- William Bernbach

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

- William Bernbach

It's not just what you say that stirs people. It's the way that you say it.

- William Bernbach