In advertising, not to be different is virtually suicidal.
William BernbachRead
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
Interpretation
Standing for your beliefs attracts both supporters and critics, while indecision leads to apathy.
This quote by William Bernbach emphasizes the importance of standing firm in one’s beliefs or values. By taking a clear stance on an issue, one will likely garner both support and opposition, which reflects engagement and significance in one’s actions. Conversely, not having a position results in a lack of connection with others, rendering one unnoticed and irrelevant. Bernbach suggests that taking a stand is essential to meaningful existence.
In practice
In a motivational speech about personal integrity.
In advertising, not to be different is virtually suicidal.
Don't confuse good taste with the absence of taste.
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Let us prove to the world that good taste, good art, and good writing can be good selling.
If you tell me how you get your feeling of importance, I'll tell you what you are.
-I am not sure whether he's sane. -If there's any doubt about the matter, he is.
"I am the awareness that is aware that there is attachment." That's the beginning of the transformation of consciousness.
A junky runs on junk time. When the junk is cut off, the clock runs down and stops. All he can do is hang on and wait for non-junky time to start. A sick junky has no escape from external time, no place to go. He can only wait.
The private interest of the individual would not be sufficiently provided for by reasonable and cool self-love alone; therefore the appetites and passions are placed within as a guard and further security, without which it would not be taken due care of.
Laws are like sausages. You sleep far better the less you know about how they are made.
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