The truth about logos is that they are not that hard to do.

- Michael Bierut

The problem contains the solution.

- Michael Bierut

Simplicity, wit, and good typography.

- Michael Bierut

Part of maturing as a designer is discovering what you're good at.

- Michael Bierut

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

- Michael Bierut

Graphic design is the fiction that anticipates the fact.

- Michael Bierut

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

- Michael Bierut

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word…

- Michael Bierut

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

- Michael Bierut