If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you'll find a person who do…

- Alexander Isley

The way something looks is the last thing we figure out

- Alexander Isley

Good design encourages a viewer to want to learn more.

- Alexander Isley

We spend a lot of effort trying to make things look effortless.

- Alexander Isley

Get in over your head as often and as joyfully as possible.

- Alexander Isley

A brand is the promise of an experience.

- Alexander Isley