There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
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I am often asked how I got into the business. I didn't. The business got into me.
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Products are made in the factory, but brands are created in the mind.
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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