When you look at a strong brand, you see a promise.

- Jim Mullen

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for m…

- Jim Mullen

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery w…

- Jim Mullen

Titanic got 14 nominations one per lifeboat.

- Jim Mullen

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person'…

- Jim Mullen

Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most int…

- Jim Mullen