Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start bec…

- Mitch Joel

When a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.

- Mitch Joel

Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because …

- Mitch Joel

It's not all about content. It's all about stories. It's not all about stories. It's all about great stories.

- Mitch Joel

You have to understand as a marketer that consumers are functioning in the age of efficiency.

- Mitch Joel

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

- Mitch Joel

It's not going to happen if you wait for the boss to tell you to make it happen.

- Mitch Joel