Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

- Paul Gillin

Think like a customer

- Paul Gillin

For corporate marketers pod-casting is low hanging fruit.

- Paul Gillin

By creating compelling content, you can become a celebrity.

- Paul Gillin

Surely, that's what interns were invented for?

- Paul Gillin

Transparency may be the most disruptive and far-reaching innovation to come out of social media.

- Paul Gillin

When you say ROI, do you mean return on investment or risk of inaction.

- Paul Gillin

Data quality is corporate America's dirty little secret.

- Paul Gillin